So everyone’s talking about mobile this and mobile that and the truth is that mobile usage to access the internet has nearly trebled in the last 3 years. In 2009 8.9 million UK people used their mobile to access internet services, by 2011 this had risen to 17.6 million, accounting for a whopping 45% of UK internet access. (source Office for National Statistics, August 2011)
The impact of this surge in mobile internet usage is being felt across all industries, with e-commerce sites at the forefront. However there has also been a huge impact on mobile recruiting.
Mobile recruiting can really be split in to two areas, recruiter benefit and candidate benefit. As technology improves proactive recruiters are having they’re prayers answered with mobile apps and mobile optimised recruitment tools that truly allow them to recruit on the go. I really see this as being the major growth area as many recruitment technology vendors turn their attention to supporting these access methods (as a side not, its going to be interesting to see how this works as many providers still fail to support a cross section of browsers). Recruiters are also going to see the benefits of utilising other methods such as QR codes allowing for some really exciting source and tagging opportunities.
The candidates experience is also going to be greatly enhanced. While allowing for candidates to search for and review jobs online, we will also see an increase in online applications, mainly due to integrations with social sites that already have our details, linkedin, facebook etc.
Despite this all being in its infancy no one can ignore the market need. 2012 should see some great examples of mobile recruiting and hopefully some defined best practices. More to come!